On centre court yesterday Andy Murray made history. Not only did he become the first Brit since a chap called 'Bunny' in 1938 to play in a Wimbledon final, he also became the first Brit since Gazza to use his salty secretions to become the nation's sweetheart overnight.
Walk down the streets of Britain today and they're quite literally awash with men admitting to welling up to Andy's weepy runner's up speech. Words like 'national treasure' and 'the prince of our hearts' are being bandied around in a way they never were before tear-mageddon.
But before Andy wins all of the nation's hearts and minds, he's got a long way to go. The first thing he needs to do it work on his crying technique. Get it wrong and you end up looking like Dawson from Dawson's Creek having a painful period.
But get it right and you become an internet sensation, loved and adored by millions. As this here man will attest.
Just to clarify FHM's position, we think you're a total legend Andy (a shoo-in for Sports Personality of the Year surely?). All we're saying is you could work on that cry a little bit...