We get it, rich famous people sometimes put their names against utterly shit products for massive wads of cash.

It happens all of the time, from Pele and Viagra to Jedward briefly flogging absolutely everything they could get their mitts on. But this video of Cristiano Ronaldo selling you a weird face dildo that exercises your smile muscles is surely the worst idea ever?

Key questions raised by all of this:

  • How does Ronaldo manage to keep his eyebrows so well groomed?
  • If Ronaldo really likes the gadget, why does he never try it out himself?
  • How did anybody ever convince anybody to invest in this product and make it a real thing?
  • How much did Cristiano get paid for it?