Hold onto your Thunderballs and wave your Goldfingers 007 fans, Sky have only gone and bought the rights to screen all James Bond films on a new channel dedicated to the Martini-swilling spy.
This comes as a mighty besuited blow to ITV, who supplement their schedule of TV hits like TOWIE, Corrie and Take Me Out with Bond classics from the Connery, Brosnan and Moore, but they should have realised that Diamonds Are(n't) Forever.
Now that Sky have purchased their License To Kill, or thrill even, the new channel will go on air in October ending ITV’s 40-year reign in a deal with MGM. It also ties in nicely with Bond's 50th birthday, as 2012 marks half a century since the cinematic release of Dr No, the first Ian Fleming story to be turned into a film.
Turn your GoldenEye to Sky Movies 007 this October to re-live the best Bond moments before the release of Skyfall on October 26.