God bless whatever marketing geniuses came up with the idea of painting Dancing on Ice judge and ex-Pussycat Doll Ashley Roberts from head-to-toe to promote a video game. Better still, somebody out there actually got paid to spend six glorious hours doing the job. How do you even apply for things like that?

There is method in the mind-blowing madness of it all. She's momentarily transformed into the leading character of brand new video game, Crysis 3. What she's sort-of wearing is the Nanosuit, which transform's Crysis' hero - Prophet - from mortal to a near-indestructible force challenged with saving mankind. And all within the urban jungle setting of New York City.

Ashley Roberts in body paint

Crysis 3
will be available on Xbox 360, PlayStation 3 and PC from Friday February 22. Ashleys not included.