Here’s what (maybe) happened:

A few months ago when the people at Pepsi Max were deciding how best to liven up an advertising campaign for a drink that’s been around for bloody ages, some genius stood up after eating a donut in a fancy boardroom and said: “I know, let’s get a really attractive woman who is incredibly popular in the UK to wear a bikini and drink Pepsi Max”. Then, another genius said: “How about Abbey Clancy?” Everyone in the boardroom nodded in agreement at the amazing opportunity in front of them, and the deal was done over some more donuts and some awkward high-fives. Abbey was called, (probably) humongous amounts of money exchanged hands and everyone’s favourite girlfriend of Peter Crouch got into her pants because she loves Pepsi Max so bloody much.

Here are the results:

GALLERY: