Being a Victoria's Secret model involves a lot of wearing bras for promotional purposes, and just a lot of bra wearing in general. So you'd think that all of them would have got the hang of doing it by now. Candice Swanepoel seemed a little confused when launching the Incredible bra. See.

Candice Swanepoel advertises the Incredible Bra with her bottom

Candice, you silly lovely thing. That's not how you wear a bra, slung over your shoulder like you're The Fonz carrying a leather jacket, or a Danish backpacker carrying a rucksack full of maps, worn socks and sad little curled up sandwiches. Of course, we're going to have to forgive you for this odd mistake because you've chosen to advertise the bra by showing your bottom, and you have an excellent bottom.

Candice Swanepoel with Victoria's Secret Incredible bra

Perhaps you are deliberately subverting the audience's preconceptions of how a bra should be sold? They expect boob, so you give them bum. That is bold, Candice Swanepoel. You are a marketing GENIUS.

Candice Swanepoel for Victoria's Secret

Other stories from the FHM archive with definite Candice Swanepoel leanings:

1/ Candice Swanepoel is some kind of bikini angel

2/ Candice Swanepoel is wearing more bikinis

3/ Candice Swanepoel, Miranda Kerr and Alessandra Ambrosio smell good

Stories that lean away from Candice Swanepoel, but still lean to toward the side of good:

1/ FHM girls headline our Action Issue

2/ Kelly Brook is a bit naked in Playboy

3/ Being Sienna Miller looks great

And here's a gallery of Candice Swanepoel pictures: