Why we love Rita Ora
Rita Ora is from Kosovo. Of course, when she was born there in 1990 it was all called Yugoslavia, and before that it was basically Serbia as far as we can tell, but that's all pretty inconsequential because she and her folks moved to England in the year that she was born. Anyway, interesting, no?
Rita Ora is a singer, and you'll probably have heard Hot Right Now, her December 2011 collaboration with DJ Fresh. With a bouncy dubstep beat, engaging vocals from Rita Ora and a video featuring a dance-off between (it seems) members of The Third Street Saints, we reckon it could have been one of those songs that defines a summer, like Groovejet (If this ain't love) was back in 2000. Shame she released it in the middle of winter then, really, but hey ho.
That's the closest that Rita Ora's got to solo work, but she's worked with other artists in the past – most notably Craig David in 2008 as part of Awkward and the headache-inducing cacophony that was Where's Your Love with Tinchy Strider. She was quite good in it, though.
In 2009, she was quietly signed up by luminary rap artist and world's first Beyonce impregnator Jay-Z to his label Roc Nation, and she appeared in an ad flogging headphones with appropriate branding all over them. Throughout late 2011, she released several viral videos showing her at work on her new album, which earned her a sizeable online following and a cracking response to the eventual release of her single.
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