Isn't Alexandra Burke nice? Not only does she serenade us with her lovely voice and do lots of smiling AND know how to look good in various clothing combinations AND seem genuinely laid back BUT she's also in the business of Saving The Children, as today's event at the National Theatre suggests. Well done Alexandra.
Anyway, what she's doing here (apart from being nice, of course) is part of a new campaign run by Aviva for Save The Children. It's actually a bloody good idea.
They've got a Facebook app that takes pictures of people and beams them onto the side of the National Theatre. You take part by uploading your picture on Aviva's Facebook page - www.facebook.com/aviva . Every picture that goes up, Aviva gives £2 to Save The Children. They call it 'You Are The Big Picture' (oooh all this cleverness).
Singing, cupcakes, family...
The money is used to fund two new projects to help street children in India get access to education, and when your picture goes up you receive an individual snapshot that commemorates 'the projection moment'. So you become famous on a building for a bit and an Indian kid learns how to read. Not a bad outcome.
It's not the first time Alexandra has gone out of her way for good things, in 2010 she went to Haiti to 'physically help the kids' - giving them blankets and other cool stuff. And, even before she was famous she was touring and singing for a charity called 'Young Voices' - one that helps kids with leukaemia. Alexandra, you lovely person you.
God, listen to us, FHM is in danger of getting all soppy on you. Still, it's nice to write about nice things and this is all very nice isn't it?
Anyway, Alexandra was there kicking it all off by showing people how to pose. So, STARE INTENTLY at all the pictures and internalise every detail of the poses. And maybe get your face on the side of a building for a bit for a good cause. Go on!
To be fair, she's not doing that much posing really
Is this a pose? Does it matter? How long is a piece of string?