If you avoid social media like a rabid dog, due to a paranoid fear that it's going to eventually go all Terminator on us and consume everything, then this whole thing has probably flown over your heads.
Since the beginning of last week, girls have been posting #nomakeupselfies online to raise awareness in support of Cancer Research UK.
But before anyone can start scoffing about narcissism and 'slacktivism,' it's worth noting that most of these selfies have been accompanied with donations to Cancer Research UK and, so far, they've raised over £2million. So, you know, quit judging, yeah?
Anyway, we think it's bloody brilliant because, not only is this campaign raising a shit-ton of money, it's also making girls finally start to believe us when we say that they look beautiful without make-up on.
Seriously, look at their beautiful faces being all fresher-than-a-morning-drop-of-dew-at-the-foot-of-a-giant-sexy-mountain.
Think one of these make-up-free beauties is the sexiest woman in the world? Click on their name to vote or GO HERE.