In one of the more unusual awareness-raising campaigns of late, Transport for London (TfL) enlisted the help of Britain’s top four female beach volleyballers this morning, to highlight the capital’s traffic problems.

Officials sought to point out how busy London’s roads will be come July 27 and the start of the Olympic Games. We’re not entirely sure what a group of women playing volleyball in their pants has to do with congestion, but we’ve decided that it doesn’t really matter.

The important thing is that we’re all made aware of the homegrown talent hoping to represent our fair nation on the sandy arena at London 2012.

great-britain-olympic-volleyball-team-bikini-sexy-playtime

The top two pairs in the country, Zara Dampney and partner Shauna Mullin, ranked 34th in the world, and team-mates Denise Johns and Lucy Boulton, ranked 50th, warmed the hearts of passersby today on London’s Parliament Square as they ran through some drills.

Only one of the two pairs is guaranteed a place at London 2012, but we won’t know for sure until next month which it will be. We wish them all the best of luck in their quest for Olympic success.

After all, isn’t it every little girl’s dream to jump around in tiny bikinis in front of thousands of raucous, screaming fans?

great-britain-olympic-volleyball-team-bikini-sexy-bumsFrom left to right: Denise Johns, Lucy Boulton, Shauna Mullin, Zara Dampney

Since making its Olympic debut in 1996, beach volleyball has become one of the most popular events at any Games. And it doesn’t take a genius to figure out why.

The combination of banging tunes, 3,000 tons of imported sand, and an arena full of tanned, bikini-clad athletes makes it about as fast-paced, action-packed and yes, arousing, as Olympic events get. (Greco-Roman wrestling aside, obviously.)