She's already started to make a name for herself in the fitness world, what with her Results with Lucy online business going from strength to strength and her excellent-sounding new BootyCamp getting a lot of unsurprising attention.
Now former FHM cover star Lucy Mecklenburgh has become the face (and outrageous body) of Ellesse, fronting their new performance wear campaign.
And in these new photos she tweeted out this week, she's proved to be a very appropriate choice for the returning 90s sportswear brand.
For a little reminder of why Lucy Mecklenburgh is being snapped up to model skintight sports gear, and why she was voted Best Bikini Body of 2013 and FHM's 8th Sexiest Woman in the World, watch our brilliant video of her dancing in her pants.
Oh, go on then. Here are the amazing photos for her first FHM cover shoot too...