Forget every preconception you have about TOWIE.

Over the last few series of The Only Way Is Essex, things have changed. Why? Simple: Lucy Mecklenburgh has gone from a bit-part role to a main part.

And before you say, "Isn't she just another botoxed, fake-tanned fame-obsessed airhead?" stop, take a look at the pictures in the new issue (out Thursday) and ingest the following:

  • This 22-year-old has set her sights on Hollywood rather than Brentwood.
  • She intends to get to the top via hard work and sacrifice rather than hair dye and St Tropez.
  • She owns two businesses - fashion store Lucy's Boutique and health and fitness website Results with Lucy - and a house.
  • She beat the likes of Jessica Alba and Rihanna to the title of Best Bikini Body 2013 due to eating well and hitting the gym, rather than flashing the cash and going under the knife.

Lucy Mecklenburgh in FHM October 2013

This makes Lucy Mecklenburgh different to her co-stars. Lucy matters. It's for this reason she's gained more than 1.1 million Twitter followers. It's for this reason that barely a day goes by without her face being splashed across tabloid newspapers, celebrity and gossip magazines and the Daily Mail website.

And it's for this reason that she her made her FHM cover debut.

But that's not all. When you pick up the brand new issue of FHM this month, you won't just get The World's Greatest Mag™. You'll also get something extra special: a FREE copy of FHM Collections A/W 2013 Style Manual, featuring none other than Rupert Bloody Grint, not to mention a shed load of other awesome style tips.

Whether you're always on trend, a trainer obsessive or just a guy who likes to look good, FHM Collections has got everything covered.

Get yours from Thursday 5 September in store, on your iPad or straight to your Android device.