We often wonder what makes a small percentile of the population become celebrities and the rest of us remain just regular old PROLES. Whatever it is, it’s probably the same thing that makes some people perfumers and the rest of us people who haven’t made a perfume.

The last time we tried to alchemise some of nature’s produce into something that smelt good enough to douse yourself in, we made a right mess of the garden and accidentally made a big batch of mint sauce. We had it with lamb. It was bloody lovely. But millions of teenage girls didn’t rush to The Perfume Shop and Boots to buy it.

Celebrities are useless at producing Sunday roast condiments, but they sure as hell know how to bash out a good perfume.

At the start of the week, we brought you the news that Katy Perry was promoting her new scent by wearing a sombrero.

Now, her good chum Rihanna is looking to flog her own nostril-juice, Reb’l Fleur. We think that’s foreign, or summinck.

The official bumf says the perfume is ‘as much in tune with Barbados-born Rihanna’s roots as it is with the glamour of her present life in New York City’. Totally tropical Lilt with a hint of bagel, then.

It’ll come in a snazzy bottle shaped like a high heeled shoe, which is nice.

One fragrance expert described Reb’l Fleur as “An intense and daring fruity chypre, composed of sophisticated floral notes: tuberose, violet and hibiscus, with a splash of coconut water over the light and smooth base. The combination of the final notes evokes the impression of warm skin.”

That person was swiftly murdered by repeated stabbing in the eye with one of Rihanna’s stiletto-shaped bottles. And the world was a better place.