We know you live in your favourite pair of jeans. But eventually, they start smelling like it as well.
Althought one American company reckon they’ve solved that problem by inventing denim that never stinks or stains – no matter how often you wear them.
ODO Denim has a patent currently pending on its fabric, which is infused with silver thread.
The silver thread reduces contact between stain-causing materials and the surface of the fabric itself – which means liquids, including sweat, just roll right off without getting absorbed.
A Kickstarter video says the clothing can go months without being washed, but the company is one-upping its own claim.
Its director of marketing challenges anyone to get their jeans to smell bad in a year without a wash. If they succeed, ODO will send them a new pair for free.
With 22 days still to go, the company’s Kickstarter campaign has already raised more than ten times its initial goal of $10,000. Early backers on Kickstarter can get a stain-proof scarf for $25, a T-shirt for $35, or a pair of jeans for $109, though supplies are limited.
The company plans on distributing and shipping the products around the US in May or June of this year, with worldwide shipping to come.