“Working for the ad agency Saatchi in the late ‘90s, it was part of my job to “proof” – i.e. check for mistakes - the latest ad campaign for the Renault Megane.
Except I, um, didn’t. And, two weeks before the national billboard campaign was due to go live, the print flysheets arrived… and I’d misspelled the word “millennium”. In the huge headline slogan, “Car Of The Millenium”. Oops. The reprint costs? £2.5 million. Yes, of course I was fired."