To be fair, online fashion retailer Oki-Ni does sell some great things (much like our FHM Fashion Store).

And it also sells some truly bizarre tat. Like this scarf, which at an utterly laughable £239 is quite literally money for old rope. Or this Alexander McQueen jumper, which would get you hounded out of any public space in the entire world.

But this hat pictured above, part of the collection from Hederus Mc, is something else. And it’s SOLD OUT. That means that someone has bought it, and is therefore wearing it somewhere. Readers, we need a picture.

If anyone can find it out there, you will win the finest prize in FHM’s history. Anything you want. 

We must find this hat.