As if it wasn’t bad enough seeing Piers Morgan, with his face, on TV, talking, at people, pretending he isn’t a terrible man, all the time. As if it wasn’t bad that he’s gone from being a disgraced newspaper editor to some kind of world famous regular on talent shows. As if it wasn’t bad enough that he’s always, somehow, annoying you in ways you didn’t think possible. As if all that wasn’t bad enough, some brainbox at Burger King has heavily Photoshopped pictures of Piers, naked, lounging around in front of a fire to advertise some kind of perfume called Flame. That smells of meat. It is, no questions asked, the worst thing ever. The. Worst. Thing. Ever.