Whether you know it or not, today's the biggest marijuana holiday on the planet, as stoners and casual pot smokers celebrate 4/20, the annual culmination of a marijuana cultural phenomenon that usually leads to lots of laughs and plenty of munchies.
But, what you might not know, is the actual origin behind the holiday, wondering to yourself why this cult-celebrated "holiday" is recognized around the world as the day for weed.
Like other pieces we've done on the drug, we reached out to some of the leading cannabis industry experts to get to the bottom of this once and for all, letting them explain why everyone's going to be up in smoke all day—or, at the very least, a small part of the day.
"There are countless theories behind how 4/20 got started, but what ultimately matters is that it's now blossomed into an incredible moment of camaraderie for industry occupants and cannabis enthusiasts alike. It is great to work in a space with such dedicated, professional individuals, and I can't wait to see what developments will come out of the industry between now and the next 4/20." — Greg Lambrecht, CEO of SinglePoint (OTCMKTS: SING)
“With prohibition coming to an end, this could change the dynamic of how 4/20 has felt. What used to feel sneaky and taboo, could dwindle the energy of the holiday in terms of rallies and turn into more of a mainstream occasion; much like modern day St. Patrick’s day. I suspect this will become more of a celebratory occasion, with cannabis leaf-laden t-shirts lining the walls of your nearest Wal-Mart, that you wear to your office, in hopes of leaving early in order to attend some local event or social gathering." — Shauntel Ludwig, Vice President of Operations at DaVinci Vaporizer
"When it comes to cannabis culture, 4:20 PM is the most iconic time of the day to use cannabis, and April 20th (4/20) is the most celebrated day of the year. Further, April 20th is the busiest day of the year for the cannabis industry. Many dispensaries will see more than double their average daily sales in just one day." — Neil Demers, CEO of Diego Pellicer, Colorado
"I've spent the last 4/20s thinking about the industry and the steps it's taken, and when looking back on this past year, I'm optimistic that we'll get to a place where cannabis is as normal as socks or football. there's no question in my mind that cannabis prohibition is on its way out. It's a responsibility of the industry and the legalization movement to ensure it's done in an efficient, transparent manner, working with legislators and communities to educate on the multitude of positive benefits from responsible, adult use cannabis laws that respect people as adults able to make choices; and not as dupes with zero choices, except the possibility of a criminal record and limited life opportunities." — William Waldrop, CEO of Signal Bay, Inc.(OTCMKTS: SGBY
"I think 4/20 serves as a great opportunity to celebrate cannabis as an extremely effective form of medical relief, as well as the cornerstone of an industry that employs thousands and generates millions of tax dollars that better our communities and society as a whole. My hope is that, while everyone's having a fun time on the holiday, they'll remember why we're working so hard to legitimize the cannabis space and help it reach its true potential." — Shanel Lindsay, Founder and President of Ardent
“April 20th has always been like New Year’s Eve for the cannabis world. But there’s special reason to celebrate this year in light of the substantial progress the industry has experienced. Over the past twelve months, we’ve seen dramatic change in both public opinion and the implementation of successful adult-use and medical marijuana initiatives and there’s even more on the horizon. So I’m looking forward to 4/20 and the next twelve months, which I continue to be optimistic about.” — Bryan Meltzer, Partner at Feuerstein Kulick LLP
"My experience with 4/20 is that it's evolved into an industry-wide celebration of the space and the tremendous good it's brought to medical patients, taxpayers, business owners and the like. I'm glad the space has something to celebrate about, with so many states having passed legalization ballot measures in the last year, and I'm looking forward to seeing what will come next for the industry." — Richard Huang, CEO of Cloudious9