People used to say there was nothing more American than apple pie, but that was before the rise of craft beer and with it everyone's tolerance level. In today's functionally alcoholic society, there is nothing more American than a frosty beer in an aluminum can. The kind of beer you can get a 30-pack of for less than $30.
That's why this summer, the master geniuses at Annheiser-Busch are renaming Budweiser to reflect the values of our people. This summer, Budweiser becomes America.
This is in fact happening. America the Beer is happening. And sooner than you think. The cans will roll out this summer, and thankfully the branding campaign from the firm JKR is temporary. However, the beer will remain America until the end of the upcoming presidential election, so be prepared to wake up with a patriotic hangover well into November.
In a way, this timing is a clever move on the beer maker's part. By renaming a product whose main selling point is drinkability, it may help us palette the upcoming race.
Until the final vote is cast, expect to see a lot of people getting drunk on America, much like the midwest already does. Summer is peak sales for beer, so this marketing move is expected to be a huge success for the brand.
"America is in your hands," says Budweiser VP Ricardo Jacques in this interview. "If you think about Budweiser as the most iconic American brand when it comes to beer, it’s probably not incorrect."
Which is something to be proud of.