Five years after showing the concept car bearing the same name, the production version of the Lamborghini Urus has finally been unveiled. It’s the supercar maker’s first attempt at a modern high-performance crossover and spearheads a new generation of ultimate sports SUVs.
The Urus was unveiled at an event in the Sant’Agata factory and CAR was on hand to meet its makers. Expect right-hand drive sales to start in late summer 2018, priced from around $222,387, a whisker above the Huracan sports car’s entry point of $208,909.
The Lamborghini Of SUVs
The new Urus is a radical departure for a brand better known for low-slung sports cars. This is, arguably, a high-slung sports car — the wedge and angular ostentation of Lambokind transferred to the taller, tip-toe look of the crossover genre.
Underpinning it all is the Volkswagen Group’s MLB Evo platform, used here in longer-wheelbase spec as seen in sister off-roader the Bentley Bentayga.
Despite the dramatic styling changes, you may — just — detect hints of Audi Q7, Porsche Cayenne and VW Touareg in the hard points and stance of the new Urus, for they all share the fundamentals of the same group architecture.
This post was written by Tim Pollard. It originally appeared on our sister site, Car Magazine.
Lead image via Getty.