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Literally, millions of people use LinkedIn to keep up with professional connections, staying in contact with current and former colleagues, people within certain industries and, be honest, a place to search jobs during the work day when you're bored and undervalued. To be frank, it's a more professional Facebook, acting as a more visually appealing resume.
Unfortunately, some people forget that last part about LinkedIn, as, all too often, a person's profile could be littered with misspelled words or lack of depth. Here's a hint: If you want to make an impression — and you only get one of those, especially as a job-seeker — do yourself a favor and make yourself look ace!
How does one do that? Well, in a recent Forbes article, Liz Ryan, a contributor to the site who was formerly a Fortune 500 HR Senior Vice President and author of the book Reinvention Roadmap: Break the Rules to Get the Job You Want and Career You Deserve. So, to say the least, she's got some experience in hiring.
And Liz Ryan wants to make sure you get hired! That's why she penned tips on how LinkedIn can become your best friend when job-seeking, offering up the must-know tips. Here are just some of what she had to say.
- No Activities. You are an active person with many interests and a lot going on in your life and career. Tell us about that stuff, too! Your activities on LinkedIn tell us what you read, follow and care about. Don't leave that information out of your profile.
- Tasks and Duties Instead of Accomplishments. Don't tell us what you were assigned to do every day at your past jobs. Tell us what you left in your wake, instead! Tell us your proudest accomplishment at every job. That's what inquiring minds want to know!
- Bad Photo. You don't need to get a professional head shot for LinkedIn, but you do need a head-and-shoulders photo that shows your face clearly. Don't re-purpose a group shot that includes somebody else's phantom hand on your shoulder, for instance.
- No Summary. Use your Summary to tell your story, like this: 'I'm a Sales Support person who loves to create and maintain databases, handle customer emergencies and give my Sales team whatever support they need to hit their numbers and keep moving ahead. I love creating customer newsletters, building custom sales reports and using (and teaching) Salesforce.'
All good advice, in our opinion. The first point, though, about having no activities, is one that's pretty interesting. For all the hard work a person puts in each and everyday from 9 a.m. to about 6 p.m. (or later), it's important to remember that hiring managers are interesting in you outside of just the workplace. You should avoid building a Tinder-like profile, but a few hobbies or unrelated work stuff is good.
Hopefully, you take Liz Ryan's advice and help separate yourself from other LinkedIn members who go with the all-too-bare profile, lacking the depth that HR people are really looking for. After all, put your best foot forward on there and you could land the dream gig you've always wanted. To read the full piece on Forbes, head on over to their site.
Lead image via Getty.