_ FHM x Fish Promotion _
When a brand has been going for 20 years, they obviously know what they’re doing, right? Right. This year brings us the 20th anniversary of Fish styling essentials, the hair specialists that offer you a range of badass products that actually do what they say on the tin.
How is it that Fish’s wax holds without caking our hair so we look like Danny Zuko gone wrong? Well, it’s a salon-grown company, so it hasn’t just thrown some ingredients into a tub and hoped for the best. Top stylists at the Fish salon in Soho, London, explained exactly what works – and the end result is banging products that work like a bloody dream.
Ben Bokaie, a 25-year-old performance manager at Chalk Social digital agency, is an avid user of Fish styling products. He let us in on his daily routine to show us just how awesome the Fish styling products are. Here's how to get his look...
01 Apply Fish Superfish Slickfish Wet-Look Effect Gel on to dry hair
02 Work the gel into the palms of your hands and then place over the hair, working from the top down to create a smooth application
03 Use a comb to achieve a sleek side parting
04 Complete the look and hold the style in place with Fish Superfish Fishsticks Fixing Hairspray
01 Towel dry your hair
02 Mix Fish Fishshape Texturising Cream and Stonefish Matt Clay together and cover both your palms in the new remixed product
03 Work the product into the hair in a circular movement to create a bedhead look