South Korea has responded to a nuclear test conducted by its rogue neighbour by blasting some of its home-grown musical talent towards the sabre-rattling North.
"We are sending out K-pop and information about life in South Korea as well as about North Korea," a South Korean military official told NBC News. South Korea had warned the broadcasts would resume.
North Korea was widely condemned after dictator Kim Jong-un’s purported H-bomb test last week.
As the dictator celebrated his birthday, hits from the genre “K Pop” (Korean Pop) such as Big Bang’s "Bang, Bang, Bang", Lee Ae-rain’s “100 Years of Life” and A Pink’s “Let Us Just Love” were blasted on huge speakers across the border as South Korea restarted propaganda broadcasts into the North.
South Korean authorities also played messages criticising Kim's regime and extolling the virtues of democracy.
North Koreans are forbidden from listening to pop music, and are allowed to listen only to government-controlled radio stations and TV channels.
North Korean defectors say South Korean music is incredibly popular in their home country, with songs and other elements of South Korean and western popular culture smuggled in on USB sticks and DVDs through drones.