OK, we know what you’re thinking. Scented candles for men? But there’s something you need to know: there’s a ‘mandle’ revolution going on – and it’s happening under your very nose.
The male fragrance market is now worth almost £400 million annually, and the ‘mandle’ is as much to thank for that as aftershave, cologne or deodorant. Just think incense that doesn’t turn your home into a hippy head shop. Scented candles are no longer just for women. You don’t need to throw on some R Kelly or run a steamy bath to enjoy them either.
Candle makers are increasingly turning their backs on lady-scents, like shea butter or French lavender, and are churning out man-aromas like forest fires, black pepper and tobacco instead.
So, the next time you walk through your bedroom door to be greeted by a supersonic blast of your own man-funk, remember: you don’t have to live like this. Embrace the burn.
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When your date comes home
The date went well, she’s coming back for a ‘night cap’ but you haven’t aired your room since last week. She’ll be more amenable to your charms if your room smells like wood, not sweaty socks.
When you’ve fried everything
You’ve cooked a fry-up and your kitchen reeks of bacon. Don’t let it fester; mask the stench with the aroma of the Caribbean. Or, if you really love bacon, why not light a candle that smells of, er, bacon.
When you’re relaxing
Men who say baths are for women have never had a bath; MEN CAN BATHE. So bang on a podcast, pour a large Scotch, and light up an oak-scented candle to empower your inner manliness.