Why’s it good? How do you compete with the 8MP camphone revolution? Easy – design the world’s thinnest x4 compact with optical zoom, a cool 10.1MP and all the top snapper functions lacking on your dumbass handset: like smile shutter and blink-beating technology, a proper flash, anti-blur with image stabilisation for dingy pub shots and a crisp 3in LCD touchscreen.

Gimme: £249; sonystyle.co.uk