Apparently, sharing a video made by your band, about your band, featuring your band's song; isn't allowed. OK GO talk on their blog about how EMI has restricted their embed usage of their latest video for This Too Shall Pass so it can't go viral. Read their blog HERE. This control is being exercised by EMI over the band who made viral happen famously with their video for Here It Goes Again.

Are EMI making a mistake? Or is this the most intelligent marketing scheme ever? Either way we're supporting the band and playing the video while it's still available. Here's hoping we aren't the ones being played...