The 20 best adverts of 2008

Posted by , 16 January 2009

Hovis - as good today as it's always been

At 123 years old, Hovis is… pretty bloody old. Capitalising on this fact, ad execs magicked up this fantastically well made ad, showing the last century of British culture through the medium of bread and costume changes. Brilliantly put together, it feels more like a documentary than an ad campaign trying to flog you bread. Which is nice.

Best bit? The appearance of the Union Jackmobile – a car so patriotic it actually only runs on British bread. (1.22)

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