The 20 best adverts of 2008

Posted by , 15 January 2009

Kobe Bryant jumping over an Aston Martin

Holy shit did Kobe Bryant just jump over an Aston Martin? Seriously? For real?

No. It’s very much fake. But it does look cool and there’s the tiniest chance you might buy the Nike Airs he waggles in your face. If only to say “Hey, these are those Hyperdunks Kobe Bryant wore when he pretended to jump over that Aston Martin!” - and that, ladies and gentlemen, is advertisingwang.

Best bit? The brief second Kobe ‘floats’ over the car, levitating as if by magic, has to be seen to be believed. Which you don’t. Not even for second. (0.36)

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