The 20 best adverts of 2008

Posted by , 16 January 2009

Nike – take it to the next level

This two minute superad from Guy Ritchie was made back in the Mad Madge days... but definitely doesn’t suffer for it. In just two glorious minutes you’re transported from hacking shins in your local league to shooting penalties in front of tens of thousands – all while you cradle a Carling in your armchair. Not bad for an ad, really.

Best bit? Getting ‘signed’ by Arsene (0.15) isn’t bad, but nailing one in the back of the net clinches it. (0.46)

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