Who this?
It's Noemie Lenoir, the curly haired French model who frolics on the beach in the Marks and Spencer's advert with Mylene Klass. Don't act like you haven't seen it.

What's happening?

Noemie was pratting about at a charity auction (yes, she was donating a date with herself) when the zip on her dress split and gave this fella the best day of his life. It also resulted in someone bidding £10,000 for her, only £800 more than Michael Jackson's crystal studded boots went for. Seriously, we're not joking.

More:
Check out our gallery of Noemie below.