What's this about?
Tying in with the relaunch of their styling range, Brylcreem yesterday unveiled England cricketer Kevin Pietersen as their first new poster boy for over a decade. Check out the video he recorded for us at the launch yesterday where he talks about some of his more outlandish hairstyles and filling the iconic Brylcreem boy shoes. We especially like the part where he says he's contractually obliged not to cut his hair off. They own you now Kev.

The new product range includes an extreme gel, a clay and the cream product, used on Kevin in the video and is available nationwide from Sainsbury's, Tesco's and Superdrug.