What is it?
Bell & Ross, the watch brand who make timepieces for all manner of men more successful than us, see: pilots, divers, elite military units- have created an i phone app version of their watches.

What's good about it?
You get to have any one of a range of Bell & Ross watches, including the models Commando and Aviation, completely for free. The real thing will cost you from £3,000. You also get some video content with it too.

What's bad about it?
It's pretty good but it's not exactly the real thing is it?

Go to the itunes store now and download it from the lifestyle section or check out Bellross.com