1/ Prada Luggage

All new! Be the first to demonstrate you still have a job at the airport this summer. Available in a range of classic colours and made in signature Prada saffiano leather (it has a uniform texture all over but is still very durable).


2/ New Monaco Ltd edition

We know how much you chaps adore the Tag Heuer Monaco so here’s the latest edition. This one boasts a completely black dial, alligator strap and monochrome ‘Tag’ logo. £6,250


3/ Marathon 80 re-issue

One of our favourite trainers ever – after all it’s ideal for more ‘thickly set’ individuals – gets its time in the sun again. The ‘Marathon 80’ is slightly different to the ‘Marathon Trainer’ but still a bona fide classic. £55 in various colours from JD.


4/ Plastic Surgery for the people

We have the technology: Hylagen dish out ‘competitively priced’ minor cosmetic operations such as teeth whitening and botox from the safety of your local Fitness First gym (not all of them, mind). Book appointments through Hylagen.com


5/ Burberry denim

Stalwart British brand Burberry has broadened its horizons with three excellent, relaxed styles of denim on offer this spring. Available in three fits: regular, tapered and slim, as well as a range of washes, they’re available online now. From £125; burberry.com


6/ Belstaff 'wax paper' jackets

You love your Belstaff, but a heavy leather motorbike jacket can get a bit close in the summer. Hence the label’s lightweight jacket range made from a ‘waxed paper’ material. £425; belstaff.com


7/ John Varvatos Star USA round collared polo

Like polo shirts? Like rounded collars (also called ‘penny collars’ and ‘Peter Pan collars’)? So do we, so we appreciated this from America’s John Varvatos, available from Harvey Nichols. £75


8/ Smart shoes with shorts

Smart shoes worn with shorts are this summer’s alternative to sweating in trousers. Safest bets are polished penny loafers or brogues worn without socks, although perhaps best avoided if you have rugby player’s thighs.


9/ Louis Vuitton 'Author Richlieu'

Futuristic shoes form a designer house whose footwear line is often over-looked. Made to very high standards, the FHM Style Director says his LV shoes are the most enduring piece of designer dear he's ever bought.


10/ Acne 'Ken' sky blue chinos

The chinos revival might be a bit ‘casual Friday’ for those of us with proper jobs, so go for this option in light blue from Acne, now at at FHM’s favourite clothes shop oipolloi.com. Has a silk-lined waistband for those who appreciate sensual fabrics next to their skin. £139