Music-maestro-turned-business-mogul Jay Z can do no wrong these days. From penning chart-topping singles to impregnating chart-topping pop stars, he’s a man of very many talents.
Not least among them, it would seem, is curating one of the biggest festivals on the other side of the Atlantic. For the second year running, the Jigga man teamed up with American beer titans Budweiser to pull together some of the finest acts in modern music at the Made in America festival.
Naturally, we wanted to see what all the fuss was about, so we sent our man to Philadelphia – home of Rocky Balboa, the Fresh Prince and the US Declaration of Independence – to catch a piece of the action, armed with only a camera phone and a thirst for beer. Here’s what he learned…
Next year for Halloween, we’re going as Deadmau5.

What the Philadelphia police lack in equipment, they make up for in numbers.

Britain needs Lime-a-Rita. Don’t you dare knock it til you’ve tried it.

There is no meatier, cheesier way to fill your stomach than with a Philly cheesesteak.

Jay Z is the man (even if he wouldn’t share his cigar with us).

Award-winning British band Rudimental had one of the best set lists of the weekend…

…and one of the most under-stocked beer buckets.


That’s not all we learned readers. Oh no. We hung out with Rudimental and found out how EDM became the sound of a generation.

Read all about it in the current issue of FHM, out now.

Words by Dan Masoliver. Follow his furry face on Twitter.


We spent 48 hours raving it up in Ibiza with Example