Inception is the name of a film that came out during the summer.
It was generally pretty flaming excellent.
It was also somewhat hard to understand, like people from an indigenous tribe that speak in an archaic and rare language, or what your cat is thinking when he watches you masturbate.
If you didn't see Inception, or if you did but didn't fully understand it, you'd probably want to watch it on DVD, hey? Shame you can't really... Hard lines. That's the way the cookie crumbles.
Oh, by the way, on a completely separate note...
Inception is out on Blu-ray and DVD NOW