Celebrities do the craziest things. Cross-dressing funnyman David Walliams swam the entire length of the Thames; two-time Sexiest Woman in the World Cheryl Cole climbed Mount Kilimanjaro; Ben Fogle and James Cracknell rowed across the Atlantic Ocean, basically just because they felt like it.

But Busted and Fightstar pop rocker Charlie Simpson’s latest adventure has got to be the coolest. Or at least the coldest.

The guitar-playing lady-magnet has teamed up with boozy big boys Jägermeister in a world record attempt that will see him play the world’s coldest ever gig.

Leaving behind the luxuries of a famous rockstar, Charlie will travel to Oymyakon, the coldest permanently inhabited spot on the planet.

The Russian town boasts a population of 472, no running water or electricity and is so remote that it takes up to four days to reach from the United Kingdom, including a two day drive from the nearest city, Yakutsk.

With temperatures hovering around minus 40°C, Charlie and his support team will battle sub-arctic climates so cold that mobile phones cannot function, boiling water turns to snow in mid air and fish caught from local rivers freeze instantly.

Now that’s pretty cool.

Charlie and his team depart for Oymyakon on November 20 and will perform The Jägermeister Ice Cold Gig on November 24.