When you put someone as ace as Ron Burgundy on the cover of The World's Greatest Mag, you want to make a bit of a song and dance about it. So that's exactly what we did, equipped with Anchorman-themed booze, fake moustaches and a giant wheel of cheese...

01 Badges. It's all about the themed badges. Get those in and you're already halfway to victory.

FHM January Issue Launch Party Photos

FHM January Issue Launch Party Photos

02 It is entirely possible to have a brilliant party in a barber shop.

FHM January Issue Launch Party Photos

Thanks to Sharps for having us. And thanks to Pizza Hut Restaurants for lining our stomachs.

03 Next time you're in a cocktail bar, order a "Bark Twice If You're In Milwaukee".

FHM January Issue Launch Party Photos

FHM January Issue Launch Party Photos

These ace cocktails were invented by top mixologist Lee Shepherd using Buffalo Trace and Effen Vodka and were served to us by the lovely guys of The 43 Club.

04 A fine moustache makes the (wo)man.

FHM January Issue Launch Party Photos

05 Eating an entire wheel of cheese is not physically possible. You lied, Baxter. You lied.

FHM January Issue Launch Party Photos

FHM January Issue Launch Party Photos

Want your own giant wheel of cheese for Christmas? Head to Mexicana Cheese.

06 BrewDog turns FHMers into ninjas.

FHM January Issue Launch Party Photos

Sex Panter (£29.99, Firebox) roars when you take it out the box and made us clap our little hands with glee.

07 Girls genuinely fancy Ron Burgundy.

FHM January Issue Launch Party Photos

08 And we genuinely fancy Lucy Mecklenburgh.

FHM January Issue Launch Party Photos

09 But she definitely doesn't fancy that bloke.

Thanks for having us, Whisky Mist.

Want to know what all the fuss is about? Get your hands on our brilliant new 2014 Calendar Issue.