The concept behind Lunch Beat is beautifully simple: instead of spending your lunch break queueing in Subway with a zoned-out expression on your face, you head to a club, scoff a few morsels, and dance like a gurn-faced loon for an hour, before returning to work (probably slightly sweaty) as if nothing out-of-the-ordinary has happened.
The first Lunch Beat was held in a car park in Malmo, Sweden, back in 2010; just 14 people were in attendance. The event has since grown into a Sweden-wide phenomenom, attracting hundreds of people to each hour-long knees-up, and is about to be exported across Europe, with Manchester being the first UK city to experience the midday musical madness (on 31st May, at the Black Dog Ballroom).
Sensibly, drink and drugs are off the menu - as is any form of work-related chat whatsoever. In fact, there are a number of Fight Club-style rules that must be closely adhered to:
1st rule: If it’s your first lunch at Lunch Beat, you have to dance.
2nd rule: If it’s your second, third or fourth time lunch at Lunch Beat, you have to dance.
3rd rule: If you are getting too tired to actually dance at Lunch Beat, please have your lunch at some other place.
4th rule: You don’t talk about your job at Lunch Beat.
5th rule: At Lunch Beat, everyone present is your dance partner.
6th rule: No Lunch Beat event is to be any longer than 60 minutes, and must be set during 'lunch time'.
7th rule: Lunch Beat always serve their guests with one DJ set and one take-away meal.
8th rule: Water is always served for free during a Lunch Beat.
9th rule: Lunch Beat is preferably a drug-free environment.
10th rule: A Lunch Beat can be set up anywhere by anyone, as long as they're announced as public events, are non-profit arrangements, and are directed by this manifesto.
So what d'you reckon? Is Lunch Beat the perfect to shake off some of that work-day stress, or the worst idea since skirts for men? Let us know at our Facebook page...