You know that Cravendale advert with the pretty sinister looking cows, the ominous music and the scream-inducing line, "The cows want it back?"
Imagine if you gave the cows axes and an 18 certificate. You'd get something pretty close to You're Next.
Some of cinema's most infamous horror movies have donned animal masks, take Saw and The Wicker Man, for example.
Not the Nicolas Cage one, obviously…
But yeah, animal masks are a welcome accessory to a good slasher in our books, and so it's got us pretty pumped for You're Next.
Especially when they make posters like this.
Better still, Lionsgate planted a couple of bus stop ads around LA back in April that looked like your average, harmless bit of advertising.
But if you look closer...
That'd shit you up at the bus stop. No denying it.
So here's the lowdown on You're Next:
A lively reunion is abruptly brought to an end when a gang of mysterious killers, disguised in animal masks, wage an all-out assault on the Davison’s secluded home.
Using a series of sophisticated traps, axes, crossbows and machetes, the family are slaughtered one by one until nowhere is safe. But neither the attackers, nor their victims, have counted on Erin (Sharni Vinson); an innocent girlfriend who has the killer instinct to fight back…
To see You're Next before it hits cinemas, head over to our You're Next Facebook app to win a pair of tickets.
You're Next hits cinemas August 28.