Fashion houses have made watches before, but never quite like this. Ralph Lauren’s first ever range of timepieces are made in partnership with the Richemont Group, owners of venerable watchmakers IWC. The ‘Stirrup’ collection and ‘Slim Classique’ ranges offer esoteric but refined takes on the dress watch. But we would draw your attention to the ‘Sporting’ collection. Available are the understated, hand-wound ‘Sporting Classic’ with alligator strap, the ‘Sporting Chronograph’ (pictured here, also available with a brown leather strap or a white dial), and the ‘Sporting World Time’ with a case in white or rose gold. It goes without saying that all bear the ‘Swiss Made’ mark of reassurance.

ralphlaurenwatches.com; 1 Bond Street, London and Harrods