60th birthday parties. Usually a time for sober reflection on a life mostly passed and the slightly embarrassed brandishing of a shiny new bus-pass, before your dentures slip into your fourth Baileys and you collapse, snoring, into your favourite armchair. At 6pm.
adidas – who celebrate a remarkable 60 years in business this year – have done it differently. And, to be fair, very well indeed. To mark 60 Years of Soles and Stripes, they’ve put together one of the finest set of ads yet.
Check this one out: House Party. David Beckham, FHM cover-star Katy Perry, Missy Elliott, the Ting Tings, Russell Simmons from Run DMC, Method Man and legendary tennis swordsman Ilie Nastase all feature to discuss favourite sneakers, great parties, career highlights and more.
It came out on TV and cinema from last week, as you have no doubt seen. So check out FHM's exclusive format here, to go behind the scenes on the ad and interact with Beckham and co. There is more coming over the next for weeks, but for now check out this.
There are 18 people to spot, by the way: Darryl ‘DMC’ McDaniels, Estelle, Katy Perry, Missy Elliot, The Ting Tings (Katie White & Jules De Martino), David Beckham , Kevin Garnett, Mark Gonzales, Russell Simmons, Redman, Method Man, Afra, Ryukyudisko, Young Jeezy, Jeremy Scott, Kazuki and Ilie Nastase. No prize for getting them all. Just that familiar glow of satisfaction and pride.