When Pharrell first launched Billionaire Boys Club in 2003, Tony Blair was still Prime Minister, Roman Abramovich was about to buy Chelsea and England were on the road to Rugby World Cup glory.
It's hard to believe that the premium streetwear brand has been around for 10 years. To stick around for so long and to keep surprising and impressing fans, as well as bringing in new ones, is no mean feat.
To mark hitting a decade, BBC have brought out an ace four-piece collection featuring their Decade X hoodie and classic curve city crewneck (above) and T-shirts with the official DECADE logo, classic graphics and brand new designs.
The collection was designed by Nigo, BBC's co-founder, and Sk8thing, head designer of Nigo's clothing brand BAPE. To check it out in full, head over to Billionaire Boys Club's European website.
Did Pharrell throw a birthday party? He sure did. Beyonce and Jay-Z turned up and everything. Did we go? No, we were washing our hair that night.