What: Etonic x Hakeem Olajuwon Brand Dream collection
Why: Because if you're going to nab yourself an ace basketball boot, you might as well wear the iconic shoes of one of the best basketball players of all time - NBA Hall of Famer Hakeem Olajuwon.
Expert Intel: Etonic and Olajuwon are kicking off their partnership with the re-issue of Olajuwon's 1984 Akeem the Dream iconic shoes. After that, they'll be working together to bring out more ace, retro kicks, cool garms and accessories to get excited about.
They've also brought D'Wayne Edwards on board, one of the youngest design directors in Nike history. He's the guy responsible for taking the Jordan Brand (Air Jordans and the like) from a $300 million to £1 billion in nine years. There are so many quality players in here that you'd be a silly bugger not to keep up with it.
Look out for these bad boys from July 2014 on the Etonic website and Oi-Polloi and FootPatrol in the UK.