It's the second week of Lacoste's valiant attempt to make the men of FHM a bit more stylish. Last week, quiff-haired funnyman Dan Masoliver looked dapper in a check shirt, slim jeans and desert boots. Now it's the turn of FHM's new Deputy Editor, Dan Jude...

Don't forget, if you want a £20 Lacoste voucher and a chance to win £1,000, make sure you get involved with Lacoste's brand new competition with to celebrate the AW11 collections.

Once you've stocked up on Lacoste, create your image including one item of Lacoste clothing (old or new), tag it and upload the picture HERE. You can also check out the current featured entries to see what you're up against.

In return, you will receive a £20 voucher to spend in Lacoste stores and your look will be automatically entered into the competition to win £1000 and a chance to have your image exhibited in a London Gallery.

Lacoste will select the winning look from the top 50 “hyped” Lacoste looks.

We've done it 436 times already. That's, err... 20 times 436... But apparently it doesn't work like that.



Lacoste, available in store,  £120

Logo sweatshirts are bang on trend this season, which is handy because this Lacoste one is more warm and comfy than snuggling underneath a woolly mammoth while he demolishes a hearty casserole.


Nudie Jeans @ Urban Outfitters, £105

Skinny but not "mate why you wearing your girlfriend's jeans?" skinny, these Nudie jeans offer style and comfort in ABUNDANCE. Skinny jeans are always more susceptible to fading and distress so save yourself the worry by getting some that are meant to be worn faded. Jet black skinny jeans won't stay that way for long, and will look silly with little patches on your unfortunate knobbly knees and J-Lo derrière. 


Fred Perry @ ASOS, £40

Plimsolls have been around since the 1830s. That's longer than the internet! It's because they're no-nonsense, lightweight-yet-rugged footwear that never let you down. Black's a good choice for winter as someone's bound to tred on your foot, which will leave an unsightly mark on white canvas. It also improves your chances of entry on that impromptu trip to a godawful bar that insists on shoes. "Yeah mate, because vom-flecked loafers really say 'I'm the kind of upstanding gent you want to frequent your establishment', don't they?"