It’s the penultimate week of FHM gets the look with Lacoste L!VE and we’re bringing in the big dog. We’ve already seen oft-jumpered Dan Masoliver smartened up a treat and Deputy Editor Dan Jude adorned in effortless chic, now it’s the turn of new editor Joe Barnes.

If you haven’t entered the Lacoste and competition yet – what are you playing at? You'll receive a £20 voucher to spend in Lacoste stores just for entering and be automatically entered into the competition to win £1,000 and have your image exhibited in a London Gallery.

Just create your own image including one item of Lacoste clothing (old or new), tag it and upload the picture here.

Lacoste will then pick the winner from the top 50 most “hyped” looks. Check out the front-runners here.

Joe Barnes FHM


Lacoste Live Hoodie
£120, Lacoste

This Lacoste L!VE Axian hoodie laughs in the face of other hoodies. Well actually it doesn't, because it's too polite. "Ooh, just the one colour, are you? No, no, that's cool. One colour's great. Yeah, being loads of different colours is alright, you know how it is." But on the inside it's laughing, because it knows it's THE BEST.



The last thing you want to do is go all Frankie Cocosa and make your jeans the most interesting thing about you. If you're wearing the best hoodie in the world, keep your jeans stylish but simple. This dry granite denim Edwin pair will do nicely, unless your legs have got their own tree surgeon.


£70, Addict

What happens when classic vintage trainer meets modern skater style? THIS. We're a big fan of footwear that rolls with the punches and looks as good after a few spilled drinks as they do fresh out of the box; these Addict numbers fit the bill perfectly.