He's only just joined the England World Cup squad but did you know that French Connection got there first? Southampton captain Adam Lallana has worked with the brand in the past and now they've teamed up for a pre-fall menswear collection.
Already being hailed as "the poster boy for the 2014 World Cup," Adam's certainly as handsome as Beckham and near-on has the skills to match. Will he follow in his footsteps as a style icon too?
Going to Brazil to play for his country for the first time makes him pretty perfect for this campaign, focused on taking heritage pieces and updating them for the modern man.
See what they did there?
Fabrics like tweeds, cashmeres and lambswools are brought together to make quality garms while bomber jackets and macs have been given a modern, sharper update.
Will your sister/girlfriend/mum be perving over him this summer? Probably. Let's just hope he brings the one-two skills to Brazil too.