Presenting Estate To The Country. See what they did there? The guys at KNOWN showcase their latest collection of UK streetwear in what they call, "the city forest."

Directed and styled by Brixton local and former Fashion Editor, Rich Evans, this shoot for KNOWN's 2013 collection twists the over-used media term "urban jungle" to full effect.

KNOWN 2013
This season, they have brought floral prints, 5-panels and bucket hats to their campaign and show you how to wear it on the estate. With names like Disclosure, Rudimental and Maverick Sabre already fans of the brand, there's never been a better time to get involved.

Even if you don't have a glorious beard like our man here.

KNOWN 2013

The brand are also working closely with Plan B’s charity, ‘EACH ONE TEACH ONE’, on a separate project this season which will be announced later in the year. Get in the know on the KNOWN website.