The House of Innovation is a futuristic space situated in London's Selfridges which will allow people to play around with and buy all the latest Nike product, including some proper limited edition shizzle.
There's so much here that'll wet your whistle, so if you're in London for the Olympics or just to marvel at the overpriced pints, then pop in and looksee.

London Selfridges, 400 Oxford Street, W1A 1AB