Over the past 30 years Stone Island has become as much of a venerable institution as Stonehenge. So to celebrate their anniversay they'll be sacrificing a goat to the Gods of fashion and drinking its blood in the hope that it will bring another 30 years success.
Not really, they've just having an exhibition and releasing a book. But they are also releasing three symbolic anniversary garms that you won’t want to miss.
The Tela Stella: an exact replica from their first collection in 1982.
Reflective Knit: where they transfer their technology from fabric to knits.
The 30/30: the amalgamation of all Stone Island’s key technologies in one jacket that can be worn in 30 different ways.
Here's a peek at the exhibition so you can marvel at some pure fashion awesomeness.