Any attempt to build a world-beating wardrobe without a foundation of quality basics is doomed to fail. And considering you’ll be wearing one on some of the most important days of your life, it pays to get it right when stocking up on the most crucial of essentials - the classic white shirt.

Looking to provide the sort of one-on-one service usually reserved for the fairer sex, legendary shirtsmiths Thomas Pink last month unveiled the White Shirt Bar at their flagship store on London’s Jermyn Street. Where, for less than £100, you’ll be guided through the different cuts – classic, slimfit, informal and evening – before hand-picking your very own gleaming white garment. There’s also a set of seasonal specials that change every few months, featuring more creative designs and extravagant embroidery.

Don't know your French cuffs from your Chelsea collar? Here's Thomas Pink's top five points to consider when buying a white shirt:

1/ A white shirt should always be immaculately ironed, and a good steam iron is a worthy investment.

2/ A classic white shirt can be worn all year round, at any occasion. Save cream/off-white for weddings.

3/ White shirts will go with any tie you choose, although your suit may not.

4/ When buying a white shirt, look for a good quality, fine yarn which will stand the test of time.

5/ Buttons should be ecru, or dyed to match. Avoid coloured buttons on a white shirt.

Prices £69-£99. For more information visit